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The Effects of GDPR on Social Media

“The world’s most valuable resource is no longer oil, but data” – The Economist
GDPR

As a Social Media Marketer are you confused by the ‘General Data Protection Regulation’ (GDPR) and how it affects your social media marketing strategies?

To understand WHAT GDPR is and its effects, it is important to understand WHY GDPR was introduced in the first place!

In today’s competitive marketing space personal data is considered the most valuable resource as it helps companies to intelligently communicate with their customers based on their preferences and influence a customer’s experience in a positive way. As personal data is so treasured it is vulnerable to breach, theft, and misuse. Regular data theft incidents have resulted in customers asking questions on how companies use and store their data.

In today’s scenario customers are convinced that companies are not doing enough to protect their data from cyber threat and misuse. This is where GDPR pitches in, a new regulation to protect personal data by making companies GDPR compliant.

What is GDPR?

GDPR is a new data privacy regulation that was enforced on May 25, 2018. This regulation aims to give protection and control to the EU populace over personal data. Typically, the law will affect how businesses can collect and use personal data. By so doing, businesses will be required to be more transparent when it comes to collecting and utilizing data from customers. The information in question includes any detail that may be used to directly or indirectly identify a person including name, email address, bank details, or even an IP address.

What GDPR Means for Social Media Marketers?

That’s what companies will have to pay for if they fail to comply with GDPR! Potential fines can be up to €20 million or up to 4% of a company’s annual turnover depending on the severity of the violation.

Now that GDPR has already come into effect, the actual impact for social media marketers has become more tangible. The two significant implications post GDPR for social media marketers are:

  • As all major social media platforms have reorganized and built-in their privacy policies, it is essential for marketers to understand who truly needs to be compliant.
  • Marketers should educate users about their new rights to data protection while making sure they offer an uninterrupted experience.

Facebook

Email Marketing – Opt-out is out; Opt-in is the new in thing!

Email marketing is one of the best forms of marketing from lead generation to marketing campaigns. Marketers now must make sure that users give their consent to receive email marketing campaigns as it is a GDPR requirement. As GDPR does not discriminate between B2B and B2C email communications, marketers must ensure that all users have opt-in to receive promotional email and that all emails include an unsubscribe link.

Per a SuperOffice research almost 8% of all email marketing campaigns fail toinclude an unsubscribe link!

Final Thoughts

There is no actual conclusion here as GDPR is relatively a new regulation and will evolve over time. Social media marketers should consider following social media platforms recommended practices like reaching out to local counsel to ensure they have robust privacy policy agreements which comply with GDPR. In the long run, companies will benefit from this firm data protection regulation.


World Backup Day 2018

World Backup Day is an event on the technology calendar setup to raise awareness and to remind us all about the importance of backing up our data. Everyone of us knows why we need to backup. The reality is that many businesses do not have a reliable backup system in place that is sufficient to be able to recover their data in a disaster.

What would you do if you lost everything?

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Why you should change your passwords right now

Think your password is strong enough?

We’ve all been guilty of using weak passwords. But doing so makes you vulnerable to having your online accounts hacked. We all know we should use stronger passwords, so why don’t we?

Well, humans are creatures of habit. We like to repeat; it makes things easier to remember. We also find it difficult to remember complex patterns, so we use passwords that are easy to memorise, such as your house name, or date of birth.

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