Organisations across the world are undergoing an extraordinary transformation. A new generation of technology is changing the way businesses maintain security, customises a product, enhances the customer experience, markets their products and more. In time, and possibly in a short period, the entire way UK companies engage with their customers will be different, or rather will be very customised. Driving this change is the rise of new technologies. UK companies which combine this with the right IT costs (which can be tricky at times) can seize this opportunity.